Start a Successful Blog https://startasuccessfulblog.com with Renee Rose Thu, 18 Jan 2018 22:17:33 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 https://i0.wp.com/startasuccessfulblog.com/wp-content/uploads/2017/12/cropped-73544685-83CD-4BDB-A689-CFD24900FEFA.png?fit=32%2C32&ssl=1 Start a Successful Blog https://startasuccessfulblog.com 32 32 138914614 Fixing Your Problem Boards: How I Fixed my Lowest Performing Pinterest Board https://startasuccessfulblog.com/fixing-pinterest-board-mistakes/ https://startasuccessfulblog.com/fixing-pinterest-board-mistakes/#comments Sun, 14 Jan 2018 22:16:46 +0000 https://startasuccessfulblog.com/?p=658 Are you making any of these Pinterest board mistakes? This week I wanted to cover some of the more common Pinterest board mistakes I’ve both seen and made, yikes! I mentioned this board in my Guide to Understanding Tailwind Analytics, email freebie. (Didn’t get yours? fill out the form below and get your copy!).   The problem with this board was the number of Repins being too low, making my Virality and Engagement scores way below my average. There were several major problems that needed fixing ASAP: Too many low-quality pins Not enough keywords in the board description Confusing Board name

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Are you making any of these Pinterest board mistakes?

This week I wanted to cover some of the more common Pinterest board mistakes I’ve both seen and made, yikes!

I mentioned this board in my Guide to Understanding Tailwind Analytics, email freebie. (Didn’t get yours? fill out the form below and get your copy!).

 

pinterest board mistakes

The problem with this board was the number of Repins being too low, making my Virality and Engagement scores way below my average.

There were several major problems that needed fixing ASAP:

  • Too many low-quality pins
  • Not enough keywords in the board description
  • Confusing Board name
  • Several subjects that just didn’t fit well as board sections

I haven’t completely fixed this board yet, but I am trying a combination of deleting low-performing pins, rewriting the board description & name, and breaking it into smaller boards.

Here is what the analytics for this board, now 3 separate boards, look like now:

 

how I fixed the pinterest board mistakes for my email marketing board

how I fixed my pinterest board mistakes

My Email Marketing Board is definitely doing better! The other two could use some more work, but I am actively getting repins from both so those Virality and Engagement scores should go up on their own soon!

Fixing Pinterest board mistakes is often trial and error, so don’t get discouraged if your first round of changes don’t work. Just keep trying!!!

Don’t forget, whenever you make a new board; you also need to make a board cover and add that keyword-rich description!

If you decide you need some help with board covers, I do offer a gig on fiverr. I’m only mentioning this because I LOVE making board covers and I just NEED an excuse to be able to play around in Canva some more!

I hope this super short post has been helpful to you. I’ll be sure to share some more Pinterest mistakes I’ve made, along with how I fixed them soon.

Thank you for reading!

– Renee Rose

 

 

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How to Understand Pinterest Analytics https://startasuccessfulblog.com/understand-pinterest-analytics/ https://startasuccessfulblog.com/understand-pinterest-analytics/#comments Sat, 06 Jan 2018 17:55:21 +0000 https://startasuccessfulblog.com/?p=604 A simple step-by-step guide that will teach you how to understand Pinterest analytics What is Pinterest analytics and why do I need it? Pinterest analytics is a tool that allows you to see which pins are performing well and what people are saving from your website. In general terms, it helps you understand what your readers want. How do I setup Pinterest analytics? To get started, you first need to upgrade your account to a business account. Don’t worry it’s fast, free, and easy. You can find full instructions on how to upgrade to a Pinterest business account here. Next,

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A simple step-by-step guide that will teach you how to understand Pinterest analytics

What is Pinterest analytics and why do I need it?

  • Pinterest analytics is a tool that allows you to see which pins are performing well and what people are saving from your website. In general terms, it helps you understand what your readers want.

How do I setup Pinterest analytics?

Now that I have Pinterest analytics set up, how do I use it?

  • How to get to your Pinterest analytics:
    • Step 1: Go to your profile on a laptop or desktop
    • Step 2: Move your mouse over the word “Analytics” in the left top corner of the screen
    • Step 3: In the drop down menu that appears, choose from “overview,” “profile,” “people you reach,” or “website.”

  • Basics of Pinterest analytics

    • There are 3 types of analytics, which provide information about:
      • Your Profile
      • People You Reach
      • Website
    • For these 3 types of analytics, you will see information about what are called metrics: 
      • Here are some helpful definitions to understand what metrics are and what they mean:
      • Impressions – The number of times a Pin showed up in the Home Feed, search results and category feeds.
      • Repins – The number of times someone saved your Pin to one of their boards. Repins are how Pins are shared across Pinterest.
      • Clicks – The number of clicks to your website from Pins on your profile.
    • Each type of analytics (Profile, People You Reach, & Website) has its own graph where you can see trends in the data. We will now go through each type of analytics one at a time to get a better understanding of how they work.

Your Pinterest Profile

 

  • Pinterest profile analytics gives you a look at how the Pins from your profile are doing. This includes all Pins you Pinned to your profile,
    and things you Pinned from your website or repinned from others.
  • Remember to switch between views to see the Pins with the most impressions, repins or clicks.
  • You can view your analytics from the last 7, 14, or 30 days. You can also choose a custom date range.
  • If you click the menu at the top right where it says “all apps,” you can view your analytics by device. This can be helpful in pinpointing any problems, especially when it comes to how your website looks in desktop/laptop vs mobile format.
  • Generally speaking, you want the average daily impressions and daily viewers to be on an upward trend.
    • There will be periods where your numbers fluctuate more than usual.
    • There will also be times when your growth is slower than others, but as long as your numbers are growing for the most part try not to stress over it.
  • If your numbers are on a steady drop or simply not growing, don’t panic!
    • There are several things you can do to fix it, and we will be covering that in later posts.

Detailed View:

  • Pinterest gives details on impressions for the last 30 days.
  • You can see your top 50 pins & boards.
  • This gives you valuable information on which pins and boards are performing well.
  • Ideally, you want your best performing pins to be pins from your site, or at least from boards related to your blogging niche.
    • As you can see, at the time of this photo, I had some high performing pins that had NOTHING to do with my blog or even my niche.
      • That is because I had not yet set my unrelated boards to “secret.”
    • This is one Pinterest mistake you will see a LOT.
    • The reason this is a mistake: yes you can get a lot of impressions and views, but from people who aren’t looking for what your blog is all about.
      • In other words, your numbers will look great, but it’s misleading because those viewers aren’t even interested in your blog’s topic.

Other Available Details:

 

  • From the same screen as above (main profile), you can also see detailed graphs and top pins/boards for saves and clicks.
  • You can also see the best pins you currently have:
  • Most saves: are the pins that are shared and saved the most.
    • These are a good place to look when thinking about your next pin’s design.
  • Best in search pins are those that are showing up better in the rankings.
    • You can get good ideas for SEO of new pins here.
    • You might want to go back through these and look at the keywords in the description. If you find that certain key words are doing better than others, you may consider using those more.

 

  • Power Pins are those that have a high overall mix of saves, clicks, and high SEO ranking.
    • These are your “all star” pins. You want to learn what you did right with these pins and try to duplicate it with other pins.
  • In general, you want these high performing pins to be from your own website or at least your blogging niche.
    • It’s normal to have a mix of your own pins and others’ pins.
    • However, if you find your pins are consistently not making the cut. you may want to rethink your pin creation strategy.
  • You can look at the highest performing pins to get ideas to make your pins better. Some questions you might ask yourself include:
    • What are they doing with their images, font, text, etc. that is working well for them?
    • How do they look different from my own pins?
    • What elements of the high-performing pins can I add to my own pins?

 

 

 

 

 

 

People You Reach

  • People you reach lets you find out more about the people who interact with your pins.
  • The difference between “viewers” and “engaged” is simple”
    • Average monthly viewers is anyone who has seen at least one of your pins in the past month.
    • Average monthly engaged is anyone who has repinned, sent, or clicked on one of your pins.
  • As with other metrics, you want to have an upward trend.
    • A downward trend in viewers means less people are seeing your pins while a downward trend in engaged means less people are interacting with your pins.
  • In addition to the number of viewers and engaged, you can look at their demographics:
    • Country
    • Metro (if in US)
    • Language
    • Gender
  • You can also see what interests your audience has:
    • Categories they pin – can give you an idea of content they like
    • Boards – this is a collection of boards that contain a lot of your pins. I find this to be very useful for finding potential followers.
    • Businesses -These are other business accounts that your audience engages with on Pinterest. Learning who else your audience is interested in hearing from can give you a clue about what else they’re interested in and what you might want to create in the future.

Your Website

  • Your website analytics are the most important indicator you should focus on increasing if your goal is to drive traffic to your site.
  • This is where you can see how content from your website is doing on Pinterest.
  • Website analytics shows data for all Pins that link
    back to your website, not just the Pins you’ve added to your own profile.
  • Like profile analytics, you can sort website analytics by Impressions, Repins, Clicks and All-Time.
    • Overall I am happy with how my website analytics are looking, and more importantly, my site is receiving the a lot more traffic from Pinterest lately.

 

 

 

 

Detailed View

  • The detailed view of your website pins is almost exactly the same as the detailed view of your profile.
  • Pinterest gives details on impressions for the last 30 days
  • You can see your top 50 pins.
    • This gives you valuable information on which of your website’s pins  are performing well
  • One of the main differences: instead of “boards” measuring how your own boards are performing, you are shown which boards (yours) and others have the most impressions, clicks, and saves related to pins from your own website.
    • You can use this information to decide what types of pins and boards to add to your profile in the future. It may also benefit you to focus on writing more content related to pins from your site that do well.
  • Another similarity between your profile and website views is the all-time report.
    • This shows the entire history of your business account, including the most repinned, best in search and Power Pins that link to your website.
    • Seeing your greatest hits can help you find bigger content trends across your Pins.
      • Do these Pins focus on certain topics or have a common style of imagery or copy, or are they varied?
      • Are there similarities among the Pins that do well?
    • I have several pins that have performed amazingly, and some that are… well… duds.
    • You will likely experience the same thing. The best way to remedy this is to create new pins regularly to replace those that just don’t make the cut.

 

 

Original Pins:

  • This is an area where you can see how many unique pins that are created from your website on a daily basis.
  • You can also see the pins that were created.
  • This report helps you understand how much unique content is being added to Pinterest from your site, and how often certain posts are being pinned.
  • The Original Pins report shows how many unique Pins are created from your website on a daily basis. You can also see the most recent unique Pins that have been created.
  • If you are not having many pins created from your site, it may be time to ask yourself some hard questions:
    • Is it easy to Pin from my website?
      • Make sure there’s a Pin It button on your site that’s easy to find.
      • Consider adding the image hover Pin It button to subtly remind visitors about saving things they like.
    • Can people Pin from my mobile site?
      • 75% of Pinterest usage takes place on a mobile device.
      • Make sure that Pinning from your mobile site works well and that you have the Pin It button installed.
    • Have I told people that I’m on Pinterest?
      • Add the Follow button to your website’s header, footer and emails, so people know they can find you on Pinterest.
    • Am I staying active on Pinterest?
      • When you Pin or follow new Pinners and boards, your followers get notified. This can help bring them back to your content.

 

  • My Original Pins area definitely needs some work, but it is still a major improvement over what it was 2 months ago.
    • A large part of the gain I’ve seen in original pins, is the addition of the WordPress Plugin Ulitmately Social.
      • I have nothing but good things to say about this plugin, which has both a free and paid version. I’m planning to add a review and installation guide for it soon.
    • I’m planning to add the image hover Pin it button soon to increase my original pins even more.
    • Information  about your Pinterest save button:
      • A snapshot view into how it’s driving traffic back to you.  Here you’ll see how many impressions, clicks and Pins were created by the Pin It button on your site on that day.
      • Results from some days will be better than others, on this day I just so happened to have zero pins created using the save button.
        • I am planning on improving this by using more pinnable images in my posts. Adding the hover Pin it button will also help in this aspect.
        • Also, there is a way to hide the an image you create specifically to be pinned so that it only shows up when someone clicks on the Pinterest save button. I have seen many other bloggers do it, and it is pretty high on my constantly growing to-do list.

 

I hope this guide on how to understand Pinterest analytics has been helpful. If you want more information about Pinterest analytics, check out this guide made by Pinterest themselves.

If you would like to see what my major Pinterest mistakes were as a new blogger, check out My Top 10 Pinterest Boards and Mistakes I Made as a New Blogger.  To find out what to do now that you know how to use Pinterest analytics, subscribe below for post updates and receive 4 email freebies this month alone!!! 

Signing up for my email list also has the added bonus of automatically entering you to win one of these awesome prizes:

  • THREE lucky readers will receive a bronze-level Pinterest Marketing Service
  • ONE lucky reader will receive a silver-level Pinterest Marketing Package & be featured in a post!
  • ONE lucky reader will win the grand prize; a gold-level Pinterest Marketing Package, be featured in a post & a section in that post to talk about their blog and how my Pinterest Marketing Services have helped them!!!

Don’t forget, if you are overwhelmed with Pinterest and need a little extra help, I do offer Pinterest marketing services. If you don’t see what you need listed, please just ask! To see an example of my work, check out this total Pinterest makeover I gave one of my readers.

As always, thanks for reading!

– Renee Rose

 

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Happy New Year Blogging Friends! https://startasuccessfulblog.com/how-to-really-use-pinterest/ https://startasuccessfulblog.com/how-to-really-use-pinterest/#comments Mon, 01 Jan 2018 04:28:09 +0000 https://startasuccessfulblog.com/?p=561 It’s officially time for Pinterest January!!!   Do you know how to really use Pinterest to drive traffic to your site? Are you seeing consistent growth in your Pinterest analytics, including repins and saves, but especially click-throughs to YOUR website? Are you gaining new followers on a daily basis? I’m glad to say I AM seeing these results, and I am so excited to share my Pinterest knowledge with all of you! I’ve been researching and testing how to really use Pinterest on my own account for months. I was even able to test out what I’ve learned on one

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It’s officially time for Pinterest January!!! learn how to really use Pinterest the board cover for all pins related to startasuccessfulblog.com this group board will teach you how to really use Pinterest and grow your blog

 

Do you know how to really use Pinterest to drive traffic to your site? Are you seeing consistent growth in your Pinterest analytics, including repins and saves, but especially click-throughs to YOUR website? Are you gaining new followers on a daily basis?

I’m glad to say I AM seeing these results, and I am so excited to share my Pinterest knowledge with all of you! I’ve been researching and testing how to really use Pinterest on my own account for months. I was even able to test out what I’ve learned on one of our fellow bloggers. Thanks again to Jody for taking a chance and allowing me to take over and completely transform her Pinterest account. See her Pinterest makeover here.

Did you know most bloggers have no idea how to really use Pinterest?

Mistakes are so common, in fact, I was making at least 10 of them myself when I first started using Pinterest as a new blogger!!!

The good news is, I’ve learned from my mistakes and now you can too.

I’ve done the research. I put in countless hours, trying various methods and making tons of new pins. I’ve even invested money in Tailwind and Pinterest Ninja. (Totally worth it I might add, more about that later). So now that I know for sure that these Pinterest methods work, it’s time to share that knowledge with all of you!

I’m going to break this information into 4 weeks of content to teach you how to really use Pinterest step-by-step!

Week 1: Where am I now?

  • We will go over how to find your Pinterest Analytics and determine what they mean.
  • In our Successful Bloggers Facebook group, I will answer analytics related questions and you will have the opportunity to share your analytics.
    • If you haven’t joined yet it’s easy, just find my page on Facebook, Renee Rose Mom Blogger. Like my page, then go to the Successful Bloggers group and request to join or simply send me a message with your email address and request to join group.
  • In our Successful Bloggers Pinterest Group Board, we will share pins related to analytics and how to understand them.
    • If you haven’t joined yet it’s easy, just follow me Renee Rose Mom Blogger on Pinterest. Then send me a message via Pinterest or FB messenger with your Pinterest user name and request to join group. We have a Blogging topics only group board and a self-promotion/best of Pinterest group board, you will be added to both.
  • There will be an email freebie: guide to tailwind analytics for subscribers.
    • If you aren’t yet one of my subscribers, you should definitely consider joining! You will receive exclusive free content not posted on the site, there are already 4 freebies for January alone!!! I may even add more, because I tend to do that!
    • Subscribing is simple, just put your email address into ANY of the forms on my site. For your convenience they are at the end of every post, in the sidebar, in the footer, a popup; basically everywhere.

Week 2: How did I get here?

  • We will go over Pinterest mistakes and how to find yours.
  • In our Successful Bloggers Facebook Group we will share our Pinterest mistakes and we will talk about possible solutions.
  • In the Successful Bloggers Pinterest Group Board, we will share pins relating to Pinterest mistakes and how to fix them.
  • There will be an email freebie: Pinterest improvement checklist for subscribers.

Week 3: What do I do now?

  • We will go over How to fix the most common Pinterest mistakes with step-by-step guides and tutorials.
  • In our Successful Bloggers Facebook Group, we will discuss fixes to less common Pinterest mistakes and share our progress.
  • In our Successful Bloggers Pinterest Group Board, we will share pins related to Pinterest improvement.
  • There will be an email freebie: a roundup of how several very successful bloggers learned from their Pinterest mistakes.

Week 4: Where do I go from here?

  • We will go over how to create a Pinterest game plan to take yours to the next level.
  • In our Successful Bloggers Facebook Group we will share planned improvements and goals.
  • In our Successful Bloggers Pinterest Group Board, we will share pins related to Pinterest planning and goals.
  • There will be an email freebie: a mini ebook with a ton of Pinterest group boards, organized by niche.

I hope you’re as excited as I am, I know I can’t wait to get started!

While you wait on the Pinterest Analytics post to go live, be sure to check out my Top 10 Pinterest Boards and Mistakes I Made as a New Blogger. Also check out how I gave one lucky reader a total Pinterest makeover.

Also, there will be giveaways for my subscribers this month!!!

  • THREE lucky readers will win a FREE bronze-level Pinterest Marketing Service ($20 value)  of their choice; see the list here.
  • ONE lucky reader will win a FREE silver-level Pinterest Marketing Package ($160 value) AND be featured in a post!!!
    • This includes A profile audit, 3 board audits, and 5 pin audits. (You choose which boards and pins get audited).
    • I will then create 3 free custom pins for you, and monitor those pins for 30 days.
    • I will also share those pins and 2 of your current pins to 10 Pinterest Group Boards!
    • After the 30 days has passed, I will create a post sharing each of your results with everyone. This post WILL include a link to your site, so that’s another added bonus for the winners!!!
  • ONE lucky reader will win the GRAND PRIZE, and oh boy is it a big one!
    • A FREE gold-level Pinterest Marketing Package ($270 value), which includes:
      • A profile audit, 5 board audits, and 10 pin audits (You choose the boards and pins).
      • I will then create 5 free custom pins for you and monitor those pins for 30 days.
      • I will also share those pins to 10-15 Pinterest Group Boards and 2 Tailwind tribes!!!
      • After the 30 days has passed, I will create a post featuring just YOUR results with everyone! This post will include a link to your site. It will also include a section where you will get to talk about your own blog and the results you received from the prize you won!!

Get ready to learn how to really use Pinterest,  apply your awesome new knowledge, and finally see results!

As always, thanks for reading!

– Renee Rose

 

 

 

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Pinterest Marketing Services: Build the Perfect Pinterest Profile https://startasuccessfulblog.com/totalpinterestmakeover/ Sat, 30 Dec 2017 05:01:48 +0000 https://startasuccessfulblog.com/?p=490 IHow I Gave One Lucky Reader a Total Pinterest Makeover Featuring: Jody Warshawsky of Accepting the Unacceptable In honor of January’s Pinterest theme, I decided to do my first total Pinterest makeover. I searched on Facebook for someone who was willing to let me completely change their Pinterest account, and stumbled upon Jody. Jody and I talked for a little bit, and I checked out her Pinterest profile and blog to learn more about her. I also asked her some questions to determine what needed to be done in order for her Pinterest profile to best represent Jody as well

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IHow I Gave One Lucky Reader a Total Pinterest Makeover

Featuring: Jody Warshawsky of Accepting the Unacceptable

In honor of January’s Pinterest theme, I decided to do my first total Pinterest makeover. I searched on Facebook for someone who was willing to let me completely change their Pinterest account, and stumbled upon Jody.

Jody and I talked for a little bit, and I checked out her Pinterest profile and blog to learn more about her. I also asked her some questions to determine what needed to be done in order for her Pinterest profile to best represent Jody as well as her blog.

This is what Jody’s profile looked like before I started working with her:

what Jody's pinterst account looked like before the total pinterst makeover

She had just a couple of boards, with only a few pins added. When Jody asked for my help, she said she wasn’t really using her Pinterest account because she had no idea how to use it. 

This was actually more of a Pinterest account launch than a true Pinterest makeover. There was almost nothing to start with; it was a blank slate.

When asked what she was looking for, Jody gave me the following answer:

“My blog is new and I still have a lot more foundational posts to give a reader a good idea of what I am focusing on. I don’t have any posts yet on autism, but I will focus more of my efforts on autism. My message and goal is to help other special needs parents cope with the demands of parenting a child with special needs. I want to take a mother who just got a diagnosis, and is feeling broken, from the stress and help them become a confident parent who can thrive even in the autism and epilepsy world.”

This information and a few follow-up questions were used to determine her blog’s focus, and what her Pinterest boards should be. 

I did research on autism, epilepsy, special needs parenting, self-care for caregivers, and therapy techniques for special needs children, and ultimately made a board for each topic.

Then, I turned my attention to Jody’s overall Pinterest profile.

I searched for people who had a lot of relevant pins and chose about 150 for her to follow. I also added people who are lifestyle bloggers in similar niches, who I felt could be mentors to her readers.

Next, I created pins for several of Jody’s blog posts using Canva.

It didn’t really take that much time since I have had lots of practice. I also made sure to attach the link for each post to its pin. Jody was amazed with the results, especially since that is a skill she has not developed yet.

pin I created from one of Jody's epilepsy posts pin I created from one of Jodys depression posts

Then, I created custom board covers for all of her Pinterest boards and added high-quality, relevant pins to each board.

I used element’s of Jody’s blog and what I thought would appeal to her readers as inspiration for the design of her board covers. Ultimately, I decided on three designs:

in this total pinterest makeover, I made custom board covers custom pinterest board cover 3 custom pinterest board cover 2

Once the board covers were finished, I organized the boards in the order I thought would make the most sense to Jody’s readers and mix up the colors a bit:

custom pinterest boards organized

I also added boards to her Pinterest profile showcase:

Click to view slideshow.

Finally, I put the finishing touches on Jody’s Pinterest profile.

I updated her business name from “Accepting the Unacceptable” to “Jody | Special Needs Mom | Blogger @ Accepting the Unacceptable.”  The old business name was confusing and not descriptive enough.

I also made sure her profile description looked good and added descriptions to all of her boards. (That part is time consuming but worth it, think Pinterest SEO).

This is what Jody’s profile looks like after the total Pinterest makeover:

after the total pinterest makeover

After finishing the makeover, I decided to take a look at Jody’s Pinterest Analytics.

The results were nothing short of amazing!

Profile daily impressions and views went up an amazing 4300%!!! Most of this was in the past 2 weeks!!!

Average monthly viewers and engaged also increased by roughly 4300%!!!

results of the total pinterest makeover

Average daily impressions and viewers from Accepting the Unacceptable also increased, though not as significantly. This is where joining group boards and using Tailwind would really come in handy!

Overall, I can say that I am pleased with the results of this total Pinterest makeover.

What I would have done differently (if possible):

I wish I had been able to devote more time to live pinning.

Also, having access to group boards and Tailwind would have definitely increased the average daily impressions and viewers for Jody’s blog.

I would have made pins for at least 5 of her blog posts (another time issue).

What I am proud of:

My client (Jody) was extremely happy!

Profile level analytics increased by a whopping 4300%, most of this was in the last 14 days!!!

The new custom board covers make her profile look polished and professional.

The topics of each board work together to meet my client’s goal “to help other special needs parents cope with the demands of parenting a child with special needs.”

I got the chance to showcase my Pinterest skills and use my creative side.

At the end of the day, I’m calling this a win-win for both my client and myself.

What do you think? Leave your comment below.

If you’d like my help with your Pinterest account, see my Pinterest Marketing Services page or find me on Fiverr.

 

Thanks for reading!

– Renee Rose

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My Top 10 Pinterest Boards & Mistakes I Made as a New Blogger https://startasuccessfulblog.com/mytop10pinterestboardsmistakesimadeasanewblogger/ https://startasuccessfulblog.com/mytop10pinterestboardsmistakesimadeasanewblogger/#comments Tue, 26 Dec 2017 03:50:17 +0000 https://startasuccessfulblog.com/?p=431   What makes a good Pinterest profile? Which Pinterest boards bring you the most traffic? Does it matter if you’re getting followers from boards that don’t relate to your blogging niche; isn’t all traffic good traffic? When I first started using Pinterest to bring traffic to my site, I had no idea what the answer to any of those questions were. I assumed numbers were all that mattered, and I set out on a random pinning spree. I pinned everything I could find that was popular, from beauty and fashion to animals and memes. I thought by adding a sheer

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What makes a good Pinterest profile? Which Pinterest boards bring you the most traffic? Does it matter if you’re getting followers from boards that don’t relate to your blogging niche; isn’t all traffic good traffic?

When I first started using Pinterest to bring traffic to my site, I had no idea what the answer to any of those questions were. I assumed numbers were all that mattered, and I set out on a random pinning spree. I pinned everything I could find that was popular, from beauty and fashion to animals and memes.

I thought by adding a sheer number of pins and boards, I could get enough followers to get my blog traffic going.

Now to be fair, I had my Pinterest account for years before I ever started a blog, so there was already a variety of boards to begin with. I did what most new bloggers did, I updated my Pinterest profile to a business account, added a few blogging related boards, and didn’t give it a second thought.

I tried this method of mad pinning for several weeks. I succeeded in getting more followers, but my blog’s board wasn’t getting enough attention and my blog definitely was not getting the traffic I had expected. I knew something was wrong, so I dug deep and did a LOT of research.

What I found was nothing short of a shock to me; yes, the numbers DO matter but not in the way you might expect.

By pinning so many new pins with no rhyme or reason, I was actually hurting my own Pinterest analytics. That’s right, I was my own worst enemy!

Now before I go into what I did to fix the problems, I’m going to show you what my most popular boards were, and the changes I made. Later, I’ll share my results with you and give you the details on what worked and what didn’t.

Without further delay, here were my top 10 boards according to Tailwind (before my Pinterest makeover):

1. Start a Successful Blog

  • My blog’s board. Surprisingly it came in first, probably due to the massive amounts of self-promotion I was doing at the time. I was constantly posting as much as I could to group boards, wasting needless hours each week.

2. General Blogging

  • This was my catch-all blogging board. Anything I didn’t have time to assign to a category went straight to this board. While efficient, it was also LAZY. I’m not saying you shouldn’t have a catch all board or that I won’t in the future. What I am saying is I will no longer pin 100 pins to a board and promise myself I’ll come back later to organize.

3. Blogging Business Plan

  • Pins about how to create a blogging business plan. This board only had about 30 pins. I don’t know what I was thinking! I should have just made it a category on a larger board. No one wants to search through 20 different boards to find what they need! Organize, but be smart.

4. Marketing Basics

  • This board was a mixture of marketing and social media advice. I wasn’t totally unhappy with it, but I knew I could do better!

5. DIY

  • My DIY board was actually pretty popular. I had it organized well and enjoyed adding new pins almost daily. I found in my research that having boards unrelated to your blogging niche can be distracting and cost you followers. What I didn’t realize at the time, is my followers weren’t the only ones being distracted. I was wasting so much time building boards that did not matter.

6. SEO Tips & Tricks

  • This board wasn’t too bad. It was somewhat organized and had a decent number of pins. What it didn’t have was a description; I was too busy pinning to add descriptions to all those boards!

7. Blogging Subject Help

  • I had good intentions when I made this board, really I did. However, it just got confusing. I kept forgetting if I should post blog topics here or “how to write a blog post” pins here. I ended up having some of each in both boards and it made no sense.

8. Spiritual & Mental Health

  • I love this board! I do hope to make it public again someday when I (hopefully) start that blog. I’ve got so many ideas, and I could add pins to this board all day. Now is just not the time. It’s a distraction much like my DIY board in #5.

9. Money Management

  • I just could not make up my mind about this board. One day I would pin only blog related budgeting and the next day I would pin anything and everything about money. With no clear purpose, it just ended up being a hot mess.

10. Memes & Funny Things

  • I never really liked this board. Now, I enjoy a good meme as much as the next girl, but spending time actively searching for content took all the fun out of it. Also, this board served no purpose.

Now you know what my Pinterest profile was like when I first started blogging. I did a few things right. I bought Pinterest Ninja (but put off reading most of it). I read a few random articles about what you’re supposed to do with your Pinterest account to grow your blog. I spent LOTS of time pinning.

What I didn’t do was have a strategy. I wasn’t intentional with my Pinterest account; I didn’t treat it like it was part of my business.

Over the month of January, I’m going to share with you the changes that I made. I’ll tell you why I chose to change what I did. I will share the amazing results of finally taking my Pinterest profile seriously. And, best of all, I will teach you how to achieve some awesome results of your own with your Pinterest profile!

Get ready to finally get serious about your Pinterest account, be strategic and intentional with your pins, and finally get the traffic you’ve been waiting for!!!

Thanks for reading!

– Renee Rose 🌹

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Add a ConvertKit Email Form in 10 Easy Steps https://startasuccessfulblog.com/convertkitemailform/ Fri, 15 Dec 2017 02:22:50 +0000 https://startasuccessfulblog.com/?p=383 Do you want to gain more subscribers? One of the best ways to grow your email list is making sure your subscribe forms are easy to find and customized for your audience. I’m going to show you how to add a beautifully designed ConvertKit email form to the end of your posts in just 10 easy steps. (If you don’t already have ConvertKit, click here to get a free trial). Step 1: After you login to your ConvertKit account, you will see your dashboard. Click on FORMS Step 2: Click on Create Form Step 3: Click on FORM Step 4:

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Do you want to gain more subscribers?

One of the best ways to grow your email list is making sure your subscribe forms are easy to find and customized for your audience. I’m going to show you how to add a beautifully designed ConvertKit email form to the end of your posts in just 10 easy steps. (If you don’t already have ConvertKit, click here to get a free trial).

Step 1: After you login to your ConvertKit account, you will see your dashboard. Click on FORMS
convertkit dashboard

My ConvertKit Dashboard as of today (2 weeks after I started collecting emails)

Step 2: Click on Create Form
current convertkit forms

This is where your current forms will be displayed. I’ve named mine based on where they appear on my site. ConvertKit not only allows you to use multiple forms on your site, but it even tracks your conversions for each one separately. This allows you to try out different incentives and text so you can maximize your conversion rate.

Step 3: Click on FORM
you have the choice between a landing page and a form

With ConvertKit, you can create both forms and landing pages. For this example, we will be making a form. I will cover landing pages later.

Step 4: Choose which style form you would like
choose between 3 form styles

Choose between 3 form styles. I’m going to make one that only requires the email address.

Step 5: Customize your form
customize your form change the text change color of subscribe button
Step 6: Go to Settings, then choose “just a form to embed on my site”

change basic settingsFor the purposes of this post, we are embedding the form directly into the site. Later I’ll show you how to create a full landing page hosted by ConvertKit.

Step 7: Upload your incentive (click here to learn how to create an opt-in freebie)
Step 8: Choose your form style

choose form type

You can choose your form style here. I’ve chosen the minimal inline (attached to page) for this form. I also have a pop-up style form (modal).

Step 9: Choose how your form will be embedded into your site

choose your embedding optionI’ve chosen to use the ConvertKit WordPress plugin to embed my form. It’s an easy way to take several steps out of the process, freeing up time for other things (like writing blog posts).

Step 10: Go to your blog’s dashboard and select your new form
Finally, go back to the front end of your blog and see the result of your hard work! This is my finished ConvertKit email form.
my finished ConvertKit email form

You’re all finished!

I hope you’ve found this step-by-step guide to adding a ConvertKit email form to be helpful. Being able to create multiple, custom subscription forms for different areas in your site allows you to boost your conversion rates and grow your subscriber base.

Stay tuned for future how-to guides (including how to create a landing page).

Subscribe to my mailing list below to receive updates on these and so much more! You’ll also receive exclusive content not posted on my site, including your copy of 10 Free Resources to Start or Grow Your Blog (which you will receive immediately when you confirm your subscription).

As always thanks for reading!

– Renee Rose 🌹

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How to Create Your Brand Kit with Canva https://startasuccessfulblog.com/create-brand-kit-canva/ https://startasuccessfulblog.com/create-brand-kit-canva/#comments Sat, 09 Dec 2017 16:13:44 +0000 https://startasuccessfulblog.com/?p=307 Whether you’re new to blogging or a well established blogger, you most likely know how important it is to keep your brand consistent. Ideally your website should match your social media accounts, and all content you create; but keeping track of your brand colors and fonts can be time-consuming at best and a complete drain on your creative energy at worst. Fortunately, I have learned a simple trick using Canva that has made it super easy to keep my brand consistent. Since setting up my brand kit, I have been able to create beautiful, consistent content without wasting time finding

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Whether you’re new to blogging or a well established blogger, you most likely know how important it is to keep your brand consistent. Ideally your website should match your social media accounts, and all content you create; but keeping track of your brand colors and fonts can be time-consuming at best and a complete drain on your creative energy at worst.

Fortunately, I have learned a simple trick using Canva that has made it super easy to keep my brand consistent. Since setting up my brand kit, I have been able to create beautiful, consistent content without wasting time finding my brand colors and fonts. It has been a game changer for me, and I’m going to show you how to utilize this trick for yourself.

Step 1: Login to your Canva account and go to your dashboard. Then click on Your brand in the sidebar. I have highlighted exactly where you need to go to change your colors and font.

1. Click on Your Brand
2. Add your brand colors
3. Choose your brand fonts and sizes for the Heading, Subheading, and Body text

Step 2: Create or add your brand colors.

You can choose your colors, look for color palette inspiration, and even add more than one color palette all in once place! If you know your color code #’s, you can simply type them into the box.

Step 3: Choose your brand fonts for the Heading, Subheading, and body text

You can choose your brand’s fonts for the Heading, Subheading, and Body text Here. If you aren’t sure which fonts go together, you can use this tool to create amazing font combinations.  Canva even makes it easy to save your custom fonts in the uploaded fonts section.

Step 4: Upload your logo

Finally, upload your logo and your brand kit is complete!!! If you need help creating your logo, see my gig on Fiverr that I created just to help out my fellow bloggers!

Now that your Canva brand kit is set up, you can enjoy the benefits of having a cohesive brand across all platforms without the headache of trying to keep track of everything yourself! If you need more tips and tricks on creating the perfect brand, check out my Pinterest board for social media marketing and branding. 

I hope this post is as helpful to you as it was fun for me to create!

Thanks for reading!!!

-Renee Rose 🌹

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How to use Canva to Create an Effective Opt-in Freebie with Links https://startasuccessfulblog.com/howtousecanvatocreateaneffectiveoptinfreebiewithlinks/ https://startasuccessfulblog.com/howtousecanvatocreateaneffectiveoptinfreebiewithlinks/#comments Sat, 09 Dec 2017 14:56:33 +0000 https://startasuccessfulblog.com/?p=285 Photo by Arnel Hasanovic on Unsplash   Do you want to gain new subscribers to grow your email list? If you’ve listed to almost any well established blogger’s advice on this subject, then you know you need to create an awesome opt-in freebie. This is usually easier said than done! I decided weeks ago what I wanted my opt-in freebie to be, I had even listed out the 10 resources I was going to use. I could have just typed it all into a plain word document or directly into an email and simply sent it to my email list…

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    Photo by Arnel Hasanovic on Unsplash

 

Do you want to gain new subscribers to grow your email list? If you’ve listed to almost any well established blogger’s advice on this subject, then you know you need to create an awesome opt-in freebie. This is usually easier said than done!

I decided weeks ago what I wanted my opt-in freebie to be, I had even listed out the 10 resources I was going to use. I could have just typed it all into a plain word document or directly into an email and simply sent it to my email list… However, I wanted to make something high quality that would help my subscribers save time and money; while being easy to keep track of and even be pretty! 🙂

As if that isn’t difficult enough, part of saving subscribers time involved adding links to all of the resources; and I had no idea how to get that done! I had already dabbled in using Canva to make a few things (my logo, facebook cover, pinterest pins, etc), but up until this point I had not tried to embed links. I was definitely a bit intimidated, but eventually I decided it was time to get over my fear of failure and get this done!

 

When you first login to your Canva account, you will see your dashboard. For this freebie, I thought it would be nice to make it a PDF file, so I chose the document type US Letter, since it is the same size as a standard piece of paper.

My Canva Dashboard

 

Next, I chose a template I thought would match my brand and had a format with enough space to fit all of my text. Make sure to choose one that says FREE unless you are ok paying a dollar or two for your design.

My chosen template

 

Then, I deleted the text boxes that came with the template because I had something else in mind. (I’ve learned the hard way that selecting what you want to delete and using the little trash can symbol at the top right of your dashboard is by far the easiest way to delete unwanted pieces from the design).

Step 1: Select
Step 2: Delete

Once I had all those pesky text boxes deleted, it was time to add new ones and finally write that list of freebies! (For this I thought it best to zoom in).

1. Zoom in
2. Click Add Header
3. Move box to desired spot

 

Next, you will need to change the font if you do not already have your brand fonts chosen. (Click here to learn how to set up your branding with Canva). I already had mine set up, but if you don’t it’s super easy, just click the menu to change the font style, size, and color. You can even add bold and italics, and change how the text is arranged.

1. Choose font
2. Choose size
3. Change font color (if desired)

You will probably have to play with the text a bit to get the look you want. In my case, I went with a slightly different font than usual, in all caps, and I drug the light pink background down a bit to give the header enough space. (It’s easy just click and drag).

Play with the format until you are happy with the look. I changed the font style, size, and used spaces to make the letters line up the way I wanted. I placed an arrow to show you where I dragged the light pink background down a bit lower.

 

Next, I added my top 10 free resources. I learned the hard way so I will save you some time and frustration.. if you want to add links to your list, you will need to put each item in its own textbox. Like this:

1. Add a subheading
2. Resize the text box to the size you want
3. Hit ctrl + c to copy the box
4. Hit ctrl + v to paste as many boxes as you need
5. Enter your text and arrange the boxes

 

Now I will show you how to add a link to a textbox:

1. Click the add link button
2. Type or paste your link in the box
3. Click Apply
4. Repeat the process for each link/text box

As an added bonus a few of those were affiliate links, which could eventually lead to me making some money if anyone decides to upgrade to a paid service in the future.

 

Super easy once you know how right? When you are finished making changes, all you have to do is hit the download button and choose your file format to save!

1. Click Download
2. For this I chose a PDF format because I wanted the links to be usable
3. Hit the download button, then choose where you want your file saved!

 

Now that you know how to create your freebie with links, it’s time to get out there and start building those email lists!!! If you want to know what the rest of the top 10 FREE Resources to Start or Grow Your Blog are  or just see what the final product looks like, subscribe to my email list below to receive your very own copy!!!

 

Thanks for reading!

– Renee Rose

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Total Blog Makeover: Startasuccessfulblog.com https://startasuccessfulblog.com/total-blog-makeover/ https://startasuccessfulblog.com/total-blog-makeover/#comments Sun, 03 Dec 2017 12:45:40 +0000 https://startasuccessfulblog.com/?p=166 Have you ever seriously considered starting over and changing the entire look of your blog AFTER launching? Were you worried it might not work, or you might alienate your audience and lose money? Are you stuck with an idea that you loved in the beginning, but now you realize is totally not your style? How would you like to see a blog makeover from start to finish? That’s right, I am going to be the guinea pig and take that risk… and yes I will write all about it here for all to see. So win, lose, or draw I’m

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Have you ever seriously considered starting over and changing the entire look of your blog AFTER launching? Were you worried it might not work, or you might alienate your audience and lose money? Are you stuck with an idea that you loved in the beginning, but now you realize is totally not your style?

How would you like to see a blog makeover from start to finish? That’s right, I am going to be the guinea pig and take that risk… and yes I will write all about it here for all to see. So win, lose, or draw I’m all in…

You will get to see HOW to do a blog makeover, whether or not it works for me (and others I will feature), and ultimately decide whether or not you are willing to try it for your own blog.

I do hope that in the end you will decide to try it. There is nothing worse than pretending to be someone you just aren’t because you feel you have to behave that way. (I could write a whole other blog just on that topic alone!)

If after reading this post and How to Rebrand A Business in 90 Days & Triple Your Revenue, you still aren’t confident in your skills to give your blog a makeover but would like to change your look, please consider reaching out to me by putting in a request for blog help.

I will be choosing several blogs to feature each month, and will provide free help, depending on what is needed and requested by the blog owner.

I am hoping to do several types of blog help posts, including:
  • Blog makeovers
  • Social media makeovers (especially Pinterest, see what mine looks like here)
  • Theme and layout changes
  • Plugin installation and troubleshooting
  • Email marketing makeovers
  • Blog post makeovers
  • SEO optimization
  • And more as I think of new and exciting ideas!

So now, lets get to that makeover!

As you can probably see from my before photos, I was going for mass appeal… I listened to what well established bloggers said and tried to emulate them. I thought if it worked for them, it would work for me. Not only was I completely wrong (see below), but I was not being true to myself and by doing so, I was completely missing the point of writing a blog.

I’m sure I would have eventually made some decent money (I was getting good advice on a lot of things), but at the end of the day it just wouldn’t be the same; it wouldn’t be completely mine.

Here are my Social Media pages (and stats, yay) from when I first started (pre-makeover):
Click to view slideshow.

As you can see, I was doing alright for just starting out and I was happy with my results so far. However, I was compromising what I really wanted because I thought I had to in order to be a success!

I highly suspect I was completely wrong in that aspect (we’ll find out together), and I will be posting My new Social Media pages and stats sometime later this month (coming soon).

Once I made the decision to create a blog design and brand that is completely mine, I set out changing literally everything I worked hours and hours to create. Luckily, I had mastered the basics of Canva (including creating my brand kit) and was finally getting the hang of WordPress. I made all of these changes in just a few hours time (way less than it took me the first time I created my brand).
Finally I have a blog design and overall brand I’m happy with! It was hard to make the decision to redo hours of my work that I was already proud of, but ultimately I am glad I did.

Now, whether anyone else likes my blog or not, at the very least I do and that matters at the end of the day. There is no point in changing careers if the new one doesn’t allow me to be my true self either.

I hope you enjoyed my blog’s makeover, and getting to see what happens when you try to make everyone else happy without considering what you need for own happiness.  That being said, I do truly hope you enjoy my new blog design.

If you would like to be featured for my next blog makeover, please fill out the this form.

Also, please join my mailing list!

Until next time,

– Renee Rose 🌹

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How to Start your Blog in 3 Simple Steps https://startasuccessfulblog.com/start-blog-3-simple-steps/ Fri, 01 Dec 2017 19:00:54 +0000 https://startasuccessfulblog.com/?p=90 Starting a blog can be a daunting task… you have to learn a lot of new skills, while tackling what seems to be a never-ending to do list. I have found that breaking projects into smaller, more manageable pieces makes things go a lot smoother and helps me overcome that little bit of procrastination that’s always there (I’m sure you can relate). I put off starting my blog for weeks not only because things would be “official” so to speak, but I also thought it would be time consuming and expensive. So I’m going help you break this project into smaller pieces

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Starting a blog can be a daunting task… you have to learn a lot of new skills, while tackling what seems to be a never-ending to do list. I have found that breaking projects into smaller, more manageable pieces makes things go a lot smoother and helps me overcome that little bit of procrastination that’s always there (I’m sure you can relate).

I put off starting my blog for weeks not only because things would be “official” so to speak, but I also thought it would be time consuming and expensive. So I’m going help you break this project into smaller pieces so you can set up your blog without spending hours upon hours of doing research trying to figure out the “how” of starting a blog.

I will not only save you time, but money as well. I’m a comparison shopper by nature and I like to get my money’s worth out of a product, so I’ve done my research and chosen what I consider to be the best products for blogging. Today I am going to show you how to purchase your domain name (web address) and set up web hosting for your blog in just 3 simple steps.

Step 1: Think of a name you would like to use. (This could take awhile, but it’s also fun)

  • When choosing a domain name, it’s important to use shorter, easy to type words and phrases. You also want to use keywords that are relevant to your blogging subject and memorable.

Step 2: Check to see if that domain name is available.

  • I use Instant Domain Name Search because search results appear as I type, the site shows all available extensions for the domain, and it even offers alternative suggestions.
  • When you search for a domain name, 1 of 3 things will happen:
    • Option one and the best result: the name you want is available at regular price, congratulations! Purchase and move on to step 3.
    • Not so happy option #1: The domain name IS available, but only for an INSANE price…. (see below)

  •  Not so happy option #2: The name isn’t available… sad but it definitely happens. Look at the available suggestions and see if you could use one of those, if not then just try again!

Step 3:  Go to SiteGround to set up web hosting AND purchase your domain name

  • Once you’ve chosen your name, you can buy it with just a few extra clicks if you choose web hosting through SiteGround. Talk about a timesaver!
  • When you get to SiteGround, choose the hosting plan that works best for you. I personally use the GrowBig plan at only $5.95 per month. I chose this plan because of the extra features it offers and I can have more than one website for the same monthly fee!

  • If you are just starting to build your blog and don’t have a lot of views yet, it is probably just fine to go with their cheaper hosting plan StartUp for $3.95 a month.

Now that you’ve got the first step out of the way, you can breathe a sigh of relief… no more procrastination because you’ve officially started your blog!!!

Thanks for reading!

– Renee Rose 🌹

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