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How to Understand Pinterest Analytics

A simple step-by-step guide that will teach you how to understand Pinterest analytics

What is Pinterest analytics and why do I need it?

  • Pinterest analytics is a tool that allows you to see which pins are performing well and what people are saving from your website. In general terms, it helps you understand what your readers want.

How do I setup Pinterest analytics?

Now that I have Pinterest analytics set up, how do I use it?

  • How to get to your Pinterest analytics:
    • Step 1: Go to your profile on a laptop or desktop
    • Step 2: Move your mouse over the word “Analytics” in the left top corner of the screen
    • Step 3: In the drop down menu that appears, choose from “overview,” “profile,” “people you reach,” or “website.”

  • Basics of Pinterest analytics

    • There are 3 types of analytics, which provide information about:
      • Your Profile
      • People You Reach
      • Website
    • For these 3 types of analytics, you will see information about what are called metrics: 
      • Here are some helpful definitions to understand what metrics are and what they mean:
      • Impressions – The number of times a Pin showed up in the Home Feed, search results and category feeds.
      • Repins – The number of times someone saved your Pin to one of their boards. Repins are how Pins are shared across Pinterest.
      • Clicks – The number of clicks to your website from Pins on your profile.
    • Each type of analytics (Profile, People You Reach, & Website) has its own graph where you can see trends in the data. We will now go through each type of analytics one at a time to get a better understanding of how they work.

Your Pinterest Profile

 

  • Pinterest profile analytics gives you a look at how the Pins from your profile are doing. This includes all Pins you Pinned to your profile,
    and things you Pinned from your website or repinned from others.
  • Remember to switch between views to see the Pins with the most impressions, repins or clicks.
  • You can view your analytics from the last 7, 14, or 30 days. You can also choose a custom date range.
  • If you click the menu at the top right where it says “all apps,” you can view your analytics by device. This can be helpful in pinpointing any problems, especially when it comes to how your website looks in desktop/laptop vs mobile format.
  • Generally speaking, you want the average daily impressions and daily viewers to be on an upward trend.
    • There will be periods where your numbers fluctuate more than usual.
    • There will also be times when your growth is slower than others, but as long as your numbers are growing for the most part try not to stress over it.
  • If your numbers are on a steady drop or simply not growing, don’t panic!
    • There are several things you can do to fix it, and we will be covering that in later posts.

Detailed View:

  • Pinterest gives details on impressions for the last 30 days.
  • You can see your top 50 pins & boards.
  • This gives you valuable information on which pins and boards are performing well.
  • Ideally, you want your best performing pins to be pins from your site, or at least from boards related to your blogging niche.
    • As you can see, at the time of this photo, I had some high performing pins that had NOTHING to do with my blog or even my niche.
      • That is because I had not yet set my unrelated boards to “secret.”
    • This is one Pinterest mistake you will see a LOT.
    • The reason this is a mistake: yes you can get a lot of impressions and views, but from people who aren’t looking for what your blog is all about.
      • In other words, your numbers will look great, but it’s misleading because those viewers aren’t even interested in your blog’s topic.

Other Available Details:

 

  • From the same screen as above (main profile), you can also see detailed graphs and top pins/boards for saves and clicks.
  • You can also see the best pins you currently have:
  • Most saves: are the pins that are shared and saved the most.
    • These are a good place to look when thinking about your next pin’s design.
  • Best in search pins are those that are showing up better in the rankings.
    • You can get good ideas for SEO of new pins here.
    • You might want to go back through these and look at the keywords in the description. If you find that certain key words are doing better than others, you may consider using those more.

 

  • Power Pins are those that have a high overall mix of saves, clicks, and high SEO ranking.
    • These are your “all star” pins. You want to learn what you did right with these pins and try to duplicate it with other pins.
  • In general, you want these high performing pins to be from your own website or at least your blogging niche.
    • It’s normal to have a mix of your own pins and others’ pins.
    • However, if you find your pins are consistently not making the cut. you may want to rethink your pin creation strategy.
  • You can look at the highest performing pins to get ideas to make your pins better. Some questions you might ask yourself include:
    • What are they doing with their images, font, text, etc. that is working well for them?
    • How do they look different from my own pins?
    • What elements of the high-performing pins can I add to my own pins?

 

 

 

 

 

 

People You Reach

  • People you reach lets you find out more about the people who interact with your pins.
  • The difference between “viewers” and “engaged” is simple”
    • Average monthly viewers is anyone who has seen at least one of your pins in the past month.
    • Average monthly engaged is anyone who has repinned, sent, or clicked on one of your pins.
  • As with other metrics, you want to have an upward trend.
    • A downward trend in viewers means less people are seeing your pins while a downward trend in engaged means less people are interacting with your pins.
  • In addition to the number of viewers and engaged, you can look at their demographics:
    • Country
    • Metro (if in US)
    • Language
    • Gender
  • You can also see what interests your audience has:
    • Categories they pin – can give you an idea of content they like
    • Boards – this is a collection of boards that contain a lot of your pins. I find this to be very useful for finding potential followers.
    • Businesses -These are other business accounts that your audience engages with on Pinterest. Learning who else your audience is interested in hearing from can give you a clue about what else they’re interested in and what you might want to create in the future.

Your Website

  • Your website analytics are the most important indicator you should focus on increasing if your goal is to drive traffic to your site.
  • This is where you can see how content from your website is doing on Pinterest.
  • Website analytics shows data for all Pins that link
    back to your website, not just the Pins you’ve added to your own profile.
  • Like profile analytics, you can sort website analytics by Impressions, Repins, Clicks and All-Time.
    • Overall I am happy with how my website analytics are looking, and more importantly, my site is receiving the a lot more traffic from Pinterest lately.

 

 

 

 

Detailed View

  • The detailed view of your website pins is almost exactly the same as the detailed view of your profile.
  • Pinterest gives details on impressions for the last 30 days
  • You can see your top 50 pins.
    • This gives you valuable information on which of your website’s pins  are performing well
  • One of the main differences: instead of “boards” measuring how your own boards are performing, you are shown which boards (yours) and others have the most impressions, clicks, and saves related to pins from your own website.
    • You can use this information to decide what types of pins and boards to add to your profile in the future. It may also benefit you to focus on writing more content related to pins from your site that do well.
  • Another similarity between your profile and website views is the all-time report.
    • This shows the entire history of your business account, including the most repinned, best in search and Power Pins that link to your website.
    • Seeing your greatest hits can help you find bigger content trends across your Pins.
      • Do these Pins focus on certain topics or have a common style of imagery or copy, or are they varied?
      • Are there similarities among the Pins that do well?
    • I have several pins that have performed amazingly, and some that are… well… duds.
    • You will likely experience the same thing. The best way to remedy this is to create new pins regularly to replace those that just don’t make the cut.

 

 

Original Pins:

  • This is an area where you can see how many unique pins that are created from your website on a daily basis.
  • You can also see the pins that were created.
  • This report helps you understand how much unique content is being added to Pinterest from your site, and how often certain posts are being pinned.
  • The Original Pins report shows how many unique Pins are created from your website on a daily basis. You can also see the most recent unique Pins that have been created.
  • If you are not having many pins created from your site, it may be time to ask yourself some hard questions:
    • Is it easy to Pin from my website?
      • Make sure there’s a Pin It button on your site that’s easy to find.
      • Consider adding the image hover Pin It button to subtly remind visitors about saving things they like.
    • Can people Pin from my mobile site?
      • 75% of Pinterest usage takes place on a mobile device.
      • Make sure that Pinning from your mobile site works well and that you have the Pin It button installed.
    • Have I told people that I’m on Pinterest?
      • Add the Follow button to your website’s header, footer and emails, so people know they can find you on Pinterest.
    • Am I staying active on Pinterest?
      • When you Pin or follow new Pinners and boards, your followers get notified. This can help bring them back to your content.

 

  • My Original Pins area definitely needs some work, but it is still a major improvement over what it was 2 months ago.
    • A large part of the gain I’ve seen in original pins, is the addition of the WordPress Plugin Ulitmately Social.
      • I have nothing but good things to say about this plugin, which has both a free and paid version. I’m planning to add a review and installation guide for it soon.
    • I’m planning to add the image hover Pin it button soon to increase my original pins even more.
    • Information  about your Pinterest save button:
      • A snapshot view into how it’s driving traffic back to you.  Here you’ll see how many impressions, clicks and Pins were created by the Pin It button on your site on that day.
      • Results from some days will be better than others, on this day I just so happened to have zero pins created using the save button.
        • I am planning on improving this by using more pinnable images in my posts. Adding the hover Pin it button will also help in this aspect.
        • Also, there is a way to hide the an image you create specifically to be pinned so that it only shows up when someone clicks on the Pinterest save button. I have seen many other bloggers do it, and it is pretty high on my constantly growing to-do list.

 

I hope this guide on how to understand Pinterest analytics has been helpful. If you want more information about Pinterest analytics, check out this guide made by Pinterest themselves.

If you would like to see what my major Pinterest mistakes were as a new blogger, check out My Top 10 Pinterest Boards and Mistakes I Made as a New Blogger.  To find out what to do now that you know how to use Pinterest analytics, subscribe below for post updates and receive 4 email freebies this month alone!!! 

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Don’t forget, if you are overwhelmed with Pinterest and need a little extra help, I do offer Pinterest marketing services. If you don’t see what you need listed, please just ask! To see an example of my work, check out this total Pinterest makeover I gave one of my readers.

As always, thanks for reading!

– Renee Rose

 

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4 Comments

  1. astudyinskaarlet
  2. Debbie

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